Have you ever searched for a product and then seen ads for it everywhere? That’s not a coincidence — it's ad tracking. Tech companies use cookies, pixels, and fingerprinting to collect data about your online behavior. This information powers hyper-targeted ads, but it also raises major concerns about privacy, surveillance, and manipulation.

Understanding How Online Tracking Works:
When you visit websites, trackers silently gather data like your IP address, location, device info, and browsing history. Ad networks like those run by Google, Meta, and Amazon use this data to build detailed user profiles — sometimes without your consent. Even if you never click an ad, you're still being tracked.

How to Reduce Ad Tracking:

• Use Privacy-Focused Browsers
  Try Brave, Firefox with Enhanced Tracking Protection, or Safari.

• Install Tracker Blockers
  Add-ons like Privacy Badger and uBlock Origin stop trackers from loading.

• Limit Permissions on Mobile Apps
  Disable ad personalization and location access in your phone settings.

• Opt Out of Ad Networks
  Use optout.aboutads.info to reduce targeted advertising.

• Clear Cookies Regularly
  This resets tracking data stored in your browser.
  
  

How SurfSafe Helps:
SurfSafe enhances your privacy by blocking known tracking domains and suspicious advertising scripts before they load. It acts as a protective layer in your browser, reducing data collection while still allowing you to browse the web normally — without giving away your entire digital footprint.

“Google”, “Amazon”, “Meta”, and other company names are trademarks of their respective owners.